Essentials of Digital Marketing

What's in this course?

Importance of Digital Marketing:

• Essential for business growth in the digital era.
• Directly and effectively, it can bring brands to audiences around the world.

1) Digital Marketing Channels:

Key platforms: SEO, PPC, Blogging, Social Media Marketing, Email Marketing, Influencer Marketing.

2) Website Optimization:

Improves usage and quality of the website.

3) SEO (Search Engine Optimization):

Helps increase the site’s visibility to users, primarily using search engine result lists for natural traffic.

4) SEM (Search Engine Marketing):

To get people to visit the site, we need paid ads to boost the visibility of the site and its web page.

5) Content Marketing:

This indicates the development of informative content in order to attract and maintain consumers’ interest.

6) SMM (Social Media Marketing):

Communicating with customers through social networks such as Facebook and Instagram.

7) Email Marketing:

Personalized email campaigns to nurture leads and conversions.

8) Analytics and Tracking:

Collecting and comparing such data in order to make better decisions.

9) CRO (Conversion Rate Optimization):

Enhancing the productivity of an organization’s website to offer optimal solutions to visitors.

10) Influencer Marketing:

Social influencers can be used to target needed audiences and promote trust in brand identity methods.

11) Customer Segmentation and Targeting:

Classification of customers to recommend marketing strategies to be used for specific customers.

12) Remarketing:

Re-engaging visitors who have interacted with your website or content.

13) The Buyer’s Journey:

Understanding customer stages: awareness, consideration, and decision.

14) Trends in Digital Marketing:

Learning new tools, platforms, and approaches to work and achievement.

15) Key Success Factors:

Consistency, creativity, and data-driven decisions for digital marketing success.